If you run your own business then you will know how important it is to market your products effectively. If you don’t put your main focus on marketing then you may find that you end up struggling to meet your goals and that you quickly fall behind your competition. If you want to do something about that, then this is the guide for you.
Create a Loyalty Program
The first thing you need to do is try and create a loyalty program. Loyalty programs can either be paid or free. One thing to note about them is that they offer unique benefits too. It may be that you give your customers a lifetime 5% discount on any item or that you offer free returns on their orders. Of course, loyalty programs can be used as a points system as well. Customers can redeem their points online or use them to get a free gift. Receiving a percentage off the purchase price is also an option.
Win-Back Email Campaign
Email is a real lifeline if you have high-intent shoppers. They may have visited your store already and completed a purchase. This makes it the best channel for you to try and encourage repeat buys. It’s also a highly effective way for you to re-engage with your existing customers who may not have bought from you in quite a long time. One of the best things you could hope to implement here would be the win-back campaign. This is a type of lifecycle marketing that seeks to engage a customer based on where they are in the journey. In this case, the customer might be post-purchase, so you’d send them a message that encourages them to come back. Knowing when to use conjoint analysis is also important, as it could help you to understand what your customers perceive as value, much more efficiently.
Email or Text Coupons
Email marketing is another tactic you can use to market much more effectively. It is a fantastic way for you to engage your customers and it also helps to get them on your mailing list. It may be that you offer them 10% off with free shipping, as an example. One major benefit of doing this is that you will make them much more inclined to purchase from you and you can also feel confident that you are still reaching out to the right people.
Release items on a Schedule
If you intend on offering new products within your online store, it’s helpful for you to schedule product launches so they happen at the same time every week. If your customers know the date of the new drop then there is a high chance that they will visit your site, or that they will check back so that they can see the announcement. New releases are great as they help to keep people interested. For big fans, drum up the excitement and make sure that everyone is in the loop. If you can do this then you will soon find that things work in your favor.