There’s no sense in trying to grow your business without a well-thought-out marketing strategy, and you’re going to have a very difficult time finding your audience that way. You need something that people are going to remember, and you need a consistent outreach to gain new customers. No matter how good your products are, if no one knows about them – they’re simply not going to sell. People don’t want to risk a new investment in a brand they’ve never heard of for a product that they can get from a brand they already trust – you need to sway them. Luckily, there are plenty of great ways you can do so.
Hand out freebies
It’s not just new customers that you’re looking to impress, it’s the existing ones. You want to make your customer feel valuable, and give them a reason to come back – and freebies are a good way to go about it. Even if it’s something small, the option to get something extra with their purchase gives you the edge over the competition. What better way to treat your customer than with branded items? Personalized stickers that fit your brand, badges, or anything else that’s easy for you to get your hands on. If you make them stylish enough, you can consider that to be free marketing; and other prospective customers may find themselves interested in your service.
Grow your social media page
If you’re going to grow your brand and reputation, then you can’t go wrong with a social media page. Having your brand’s social media page gives you a lot of new opportunities that you wouldn’t otherwise have without it, and it’s fairly inexpensive to run – at least until you have a big following.
You gain a great platform to talk about your business and the promotions you have going on, and you don’t have to pay nearly as much as you would if you were to pay for an ad. It’ll only cost you your time, or someone else’s if you plan on making a fancy infographic or piece of media.
You’ve also got an effective customer feedback location, with access to things like polls – which offer you quick and simple feedback based on the choices you’ve given your customer. For example, if you were thinking of adding a new product to your selection, you could decide on which with a poll – lowering the risk of your investment.
Acting on customer feedback may make your business more valuable to talk about, as it allows your customers to feel like they have a voice. It’s not easy to come across a business that respects customer opinion rather than focusing on easy sales, and that could be your brand – which is a great way to earn your success.
Sponsorships
You can often find your target audience to be similar to that of an influencer, and that can be a mutually beneficial sponsorship or partnership. Collaborating with an influencer means finding compensation for them to promote your brand to their following. This can be done with a number of different promotions. Discount codes for their audience, giveaways, or even just giving the influencer free products in return for them to give a review to their audience. This can work in a number of ways, but it’s important that the influencer in question shares the same audience as you.
It’s also important to make sure you don’t pick influencers surrounded by controversy if you don’t want to it affect your business. If your business is based around a message or a set of values – partnering with an influencer who contradicts that can make things confusing for your audience – and you may find yourself losing customers as a result. Be sure to
Provide a service worth talking about
You want all of the customers that you manage to attract to talk about your business to their friends and family. The best way to go about that is to provide a service to your customers that make them want to talk about it. Rude customer service or just a general lack of help to your customers might be offputting to some customers; it can work both ways. It’s important not to be too much, but also not too little, and that can take a lot of time for some teams to get the hang of. Recognizing what a customer needs the moment they walk into a store isn’t always the easiest thing to do.
Leave a Reply