Back in the late 90’s when blogging first became a thing, it was more of an online log than anything else. Today, blogging has become big business; the blogging industry is now one of the most successful sectors of the media industry. What was once merely a hobby has now developed to become something else – it’s own successful industry.
Today, blogging comes with an array of benefits, making it something that is incredibly popular. There are blogs specializing in every niche and style; there are blogs attached to businesses, there are even video blogs. With millions of people choosing to blog their way through life, it’s clear that blogging comes with many benefits, the question is, what are they?
Below, I’ve put together a guide to the main benefits of blogging your way through life, from a blogger’s perspective.
Benefit 1: It’s a great hobby to have
The first benefit of blogging is that it’s a great hobby to have. Admittedly, blogging may not be suited to everyone, but if it’s well suited to you, it can be a great way to spend your spare time. Especially as it’s all about learning new things to share with your readers, experiencing new things, and socializing with others, both online and at networking events. Blogging is, in many ways, a very sociable hobby to have. It’s all about ensuring that you are providing content both on your blog and on your social media channels that talks to your readers because blogging is all about communication.
As a blogger, you have to be one of the first to report on any news within your niche, which always gives you something to focus on. If you’re a beauty blogger, that means researching all of the newest must-have pieces or makeup. If you’re a family blogger that means researching the best local sights and attractions for kids. Every niche is different, but being able to share the most up to date news is a must, regardless of what area you focus on.
Benefit 2: It could lead to a career
Although originally, blogging was simply seen as being a hobby, today it can be so much more than that. If you get your blog and your content right, it could become a career. Admittedly, turning your blog into a career can take time, but it’s easily doable, it’s just a case of being smart about how you run your blog. If you know what it takes to turn your blog into a prosperous business, or are willing to learn what it takes, you should do very well out of it.
A lot of successful bloggers use a blog service to ensure that the content they are sharing is of the highest quality. Many successful bloggers also outsource various other tasks, such as their social media management, for instance, to ensure that they are getting the best exposure possible. If you want your blog to become a career, you need to take the steps to make your blog more than just a hobby and turn it into a business.
Benefit 3: Blogging is easy to do around the kids
If you’re a parent, then you will know that finding a career (or even a hobby) to do around the kids isn’t always easy. However, blogging is something that is fairly easy to do around your little ones, as it’s something that you can dive into whenever you have five minutes to yourself. The fact that most blogging platforms, such as WordPress and Blogger, are available on smartphones and tablets makes blogging on the go or when you are out and about, even easier.
Another reason that blogging is so good to do around the kids is because you can include them in it. If you shape your blog to be a family and lifestyle blog, you can create each of your posts around family life, documenting what you and your little ones get up to on a day to day basis. From rainy day baking and crafts to days out at local sights and attractions, there’s nothing that you can’t blog about. You may even get sent some free tickets to different local attractions for you and your little ones to visit and review, or products to test out at home and review.
Benefit 4: It can be a great earner
Believe it or not, blogging can be a fantastic way to earn some extra money. Admittedly, it may take time to get your blog to a stage where you are earning an income from it, but it is easily doable. At first, you may simply be earning a little pocket money, but in time, if you work at improving your blog and growing your readership, you can begin to increase the amount that you are earning. There are lots of bloggers who live off of their blogging income alone – it takes a while to get to this stage, but it is doable, so don’t give up.
The key to making your blog a good earner is to know what it takes to earn from it. There are various ways that bloggers earn money from their sites, how you choose to go about doing so is up to you. However, the most popular money-making methods tend to be sharing sponsored posts, charging companies for product reviews, collaborating with brands on social media posts, and advertising for brands via your site and earning a commission from that. Some bloggers also offer a content creation, social media management or PR service alongside their blog and use that as a way to give their income a boost. How you choose to make money from your blog is up to you – there are plenty of options to choose from.
So, there you have it, four benefits of blogging your way through life. Blogging has become an incredibly popular hobby and career choice, meaning that every year more and more blogs are launched, and it’s not difficult to see why, is it?