The value of a diamond is determined by the color, clarity, cut and carat weight of the stone. Borrowing the four “C’s” of the jewelry business, the value of a website can be enhanced by color, content and clarity of the design. Your goal when designing a small business website is to make it interesting, attractive, easy to navigate and get visitors to want to take further action, leading to a sale.
If you are starting a small business, or already own one, you can enhance your business by having a website that generates a substantial amount of traffic. If you can get more eyes to look at your products or services, that can translate into new clients and customers.
It takes quite a bit of skill to design a website that looks professional and accomplishes the objectives that you have set as part of your overall marketing plan. Small business web design at Web.com can create a custom website that will make your business stand out among the competition.
One of the components of a great website is to make sure it is easy to navigate and not cluttered with too much information. Clarity will keep viewers from getting frustrated because it becomes too hard to find what they are looking for on your site.
Color has a psychological effect of both directing the viewer’s eye to a certain part of your web page and can also evoke a more positive opinion of the product you are selling. Using the right combination of colors is easier on the eyes and makes your site more readable.
Finally, good content acts as a magnet. Keep your content fresh and interesting and you will get customers to come back to your site over and over again.