Are Legends Born or Made?

“This post is sponsored by Heineken”

Are legends born, or made? Heineken’s new daring experiment ‘Voyage’, seeks to find out.  In this experiment men are taken out of their normal element and placed in an unfamiliar environment.  These men are left alone on a freezing glacier in Alaska. They have nothing but a giant life-ring, a tuxedo and a plane ticket to get them home and the airport is hundreds of miles away. Wow! Imagine that! Would you be able to survive? 

‘Voyage’, the fifth installment of the Heineken ‘Legends’ platform, can be seen on a variety of platforms across broadcast, digital and mobile. Viewers will be able to see the outcome of every experience via the Heineken® Dropped YouTube channel. You can follow each ‘Dropped’ voyage, access documentary-style content and also contribute your own video entries to the ‘casting couch’ –  with the ultimate chance of partaking in your own legendary travel adventure. Do you dare?

If you were placed in this kind of scenario would you make it home? See what happens when these participants are put in this situation by watching each unscripted adventurer. How strong is their will to make it though each and every obstacle until they make it home? Pretty interesting right? After all, some legends aren’t born, they are Dropped!